A recent study has shown that men in Saudi Arabia spend more than women on their personal care. In fact, the Kingdom is the largest market in the region for men’s personal care products with about US$ 31m in sales in 2005. I have a question, though: where does all that money go? I can’t see the effect of such large spending on the state of “handsomeness” of Saudi men. Probably I just wasn’t paying enough attention. Or, maybe, you know what they say: you can’t buy good taste!