Al-Hilal is one the leading and well-known football clubs, not only in Saudi Arabia but in the Middle East and Asia. The Riyadh-based club have announced yesterday that they have reached an agreement for a sponsorship deal with Mobily, the country’s second telecommunication company.
Now this kind of sponsorship deals is common place for football clubs all over the world, and clubs here have been involved in similar deals for years. But what makes this deal special is the large scale that is unprecedented in the region. According to al-Hilal’s official website, Mobily agreed to pay SR 200 million over the next five years to associate their brand with the team.
Few details are available at the moment, but the club’s website says that al-Hilal will host a press conference following the official signing ceremony. This deal should be good for al-Hilal and for Saudi football in general, and I predict that more clubs will be looking for deals like this one in order to cover their increasing expenditure.