This is the third book I read on the subject of blogging. The author of this book, Biz Stone, is the Blogger Senior Specialist at Google. I liked the book because it can be helpful to beginners and advanced bloggers on the same way. I think the writing style of Biz Stone is what makes this book special. When I read it, I felt more like reading a blog.

One of my favorite parts was the in fifth chapter: Blogging in Business. The story of Matt Haughey who started his PVRblog as a side project and was amazed how a blog could turn to be a silver mine.

From the back cover:

This book “is not just a how-to-get-started guide but a next-generation blogging book for anyone who wants to keep their blog blooming.”