While the Religious Police today launched their annual nationwide crackdown on stores selling items that are red or in any other way allude to the banned celebrations of Valentine’s Day, Reem Asaad and her fellow women continue their lingerie jihad. Starting on the 13th of February and for two weeks, women are called to boycott all lingerie shops that employ men.

This is the second phase of the campaign that Asaad started a year ago, aiming to address one of the many bizarre contradictions in Saudi Arabia, where in this supposedly most conservative country on earth women have to divulge their underwear sizes and colors to strange men on regular basis. Check out this Facebook group to learn more about the campaign.

Ghazi al-Gosaibi, minister of labor, who is currently ill and being treated in the US, has issued a law in 2006 stating that “only females may be employed in women apparel and accessories stores.” However, the law has never been implemented due to the objection and resistance of different parties.